Case Study - Home Improvement Retailer

A home improvement company, facing challenges in gaining online presence, aimed to boost its online sales.


Digital Marketing


Home Improvement Retailer


Work Overview:

A home improvement company faced a highly competitive market, limited internal expertise, and lacked an integrated digital marketing strategy, resulting in limited online visibility.

  1. Enhance the company's online visibility within a highly competitive market.
  2. Develop and implement a comprehensive digital marketing strategy integrating paid search, SEO, and affiliate marketing.
  3. Generate a significant year-over-year increase in orders, contributing to the company's revenue growth.


We developed an integrated digital marketing strategy that included paid search, SEO, and affiliate marketing. This involved auditing existing initiatives, analyzing performance, identifying gaps and opportunities, studying competitors, and developing a phased implementation strategy. We also set clear objectives for each channel based on the audit findings.


Achievements included expanding the keyword count from 3,000 to over 300,000 within 12 months, coining a successful "No Sales Tax" message, a 100% increase in site conversion rate, a 100%+ increase in year-over-year orders, a 50% increase in return on ad spend (ROAS), and a 40% reduction in cost per acquisition (CPA).

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