- June 29, 2011
- Posted by: Akbar Lalani
- Category: Blog, Web Development
Online business’s know the power of “word of mouth” and how useful a friend’s recommendation can be in making a decision to buy a product or not. Facebook made this popular with the “Like” feature and very recently Google followed that with its +1 button on organic search listings (see below). You can also add the +1 button to your website or page for people to recommend (like we have on our website).
Google is now taking this one step further and introducing the +1 button for AdWords very soon. The idea is that if your friend +1’d an AdWords Ad they see on Google, the chances are that you maybe interested in it too. Although, this will only work if you have signed in to your Google account before you begin your search. So lets say you were searching for Hotels in Madrid and you see the following AdWords Ad and would like to share this with your contacts (friends), you can choose to click on +1 and share it with your contacts.
Now, imagine your friend is searching for a similar product or service as you did, he/she will now see the AdWords Ad with your name below it along with your recommendation. This is reason enough for your friend to pay close attention to the Ad or even click on it because it was recommended by you.
From the look of it, the +1 feature is sure to improve CTR on AdWords and perhaps conversion rates too. This sure looks like a win-win situation for both online retailers and customers. The +1 feature is expected to roll-out next week and existing AdWords customers need not make any changes to their campaign to activate this. The feature will turn on automatically when Google launches it.
Cant wait to test this new feature out!