Companies often face a challenge with the ever growing CPC on their paid search campaigns wich slows growth. Advertiser competition can increase your cost of advertising and deliver fewer conversions.
We help companies turnaround their non-profitable campaigns into profitable ones. Our specialty lies in understanding what works and what does not. We do this by conducting an audit on the account and by identifying gaps & opportunities.
ROI Focus – We help companies optimize their paid search campaigns to get the most of their advertising budgets.
We can transform your campaign to a revenue-producing asset that is not only profitable but also allows you to grow your marketing budget.
campaign optimization & strategy
Our clients are often surprised by the possibilities we present to them; by thinking outside the box we present exciting new ideas:
- Bidding Strategies — to help reduce cost and increase conversions
- Quality Score Analysis – to help reduce CPC and increase relevance
- Landing Page Analysis – to improve conversion rates
- Ad-copy analysis – to improve ad-rank
- Campaign settings – to maximize performance
- Keyword match type Analysis – to improve traffic quality
growth and profitability
Our process begins wth a campaign audit that covers over 40 key parameters covering account setup, campaign structure, keyword grouping, bidding strategies & marketing tactics. A comprehensive report is prepared and shared with our clients with clear identification of gaps & opportunities.
We believe any growth-oriented strategy requires at least 90 days to implement, analyze and optimize. We provide our clients with a 3 month roadmap that includes proposed budgets, conversion goals and optimization plan.
On achieving our 3 months goal, we continue to unlock growth by accelerating our efforts to derive the maximum ROI for our clients. Our focus is on increasing market share and maintaining an edge over competitors.
A successful campaign requires strategy and experience. Our team is both qualified and experienced in handling campaigns of all sizes and types. We have worked with 50+ Top Internet Retailers that gives us the domain depth and expertise required to successfully manage a campaign. Our campaign management process includes:
- Knowledge Transfer – Understanding existing setup & campaign objectives
- Periodic Reviews – Weekly/Bi-weekly/Monthly Reviews over phone
- Dedicated Campaign Managers – Exclusive account managers
- Tools – Access to tools & research data
- Certified Skillsets – Qualified campaign managers
- Reporting – Periodic reporting of all KPI’s
- Proactive Approach – Applying learnings gathered from other accounts & industry buzz