Web Analytics

Your website may receive a lot of traffic through your online marketing campaigns, social media presence, email newsletters and search engine optimization efforts but do you know how your traffic engages with your website? Yes you probably have analytics installed and you are able to measure traffic volumes on a daily basis but are you using your analytics data to drive the maximum benefit out of it.

Free tools like Google Analytics have made it fairly simple to implement web analytics for your websites but not many websites fully utilize its rich set of features. Web analytics can give you deep insights into specific behavior of your web traffic, you can use this data to effectively tune your website and help improve its conversion rates.

Setting goals and studying funnels can give you crucial information on drop rates, shopping cart abandonment rates and also whats working in your favor. The key factor is to be able to run specific reports using data-sets available from web analytics and observe trends based on actions taken. You can then use this data to make improvements, enhance website interactivity, do landing page testing and fine tune your marketing campaign to deliver maximum ROI.

Our team has years of experience working on wide variety of web analytics tools like Google Analytics, Omniture and WebTrends to track and analyze web traffic, marketing campaign performance and e-commerce conversion rates. We can help you setup goals, funnels and track key parameters that will give you quick, deep and actionable information to help tune your websites performance.

Quantity (increased traffic) alone cannot guarantee your online success, what you need is improved quality of traffic that can increase your conversion rates. We track revenue per visitor to determine your websites true ROI based on various traffic sources and compare it with your marketing spend.

Please contact us with your web analytics requirement and we will give you a custom solution that matches your marketing objectives.