Affiliate Marketing

A successful affiliate program can contribute up to 20% of your online revenue. Unlike other marketing channels, affiliate marketing requires a great deal of personal interaction with affiliates and hand holding to help affiliates become successful. The 80:20 ratio in marketing also applies to affiliate marketing where 20% of your affiliates will bring you 80% of your revenue, therefore it is very important that you identify these affiliates and help them drive increased sales.

No matter what your objective sale/goal, there are affiliates out there with a wide variety of websites and strategies that can help you achieve your goals. Affiliates typically fall under three broad groups:

• Coupon Affiliates
• PPC Affiliates
• SEO Affiliates

Depending on the nature of product/service sold, each of these groups will be able to contribute to your program. There are also a lot of affiliates that will build custom content around your product/service and promote it effectively. Managing an affiliate program involves one on one interaction with affiliates and trying to understand their strengths and website offerings. A custom coupon, deal or landing page often helps affiliates perform better.

How we can help you grow you affiliate program:

• Affiliate recruitment
• Affiliate interaction
• Affiliate monitoring
• Sending periodic updates to affiliates in the form on newsletters
• Managing affiliate expectations (creative, landing pages, coupons etc)
• Managing communication between affiliates and client
• Ensure affiliate growth and performance
• Build strategies to improve performance during season and off season periods
• Negotiate exclusive deals with super affiliates to improve sales
• Affiliate program reporting
• Monitor fraudulent practices (violations, brand poaching, PPC bidding, etc)
• Educate affiliates on clients products/services by explaining clients products/services
• Managing client relationship with affiliate network
• Weekly reporting on campaign performance

The team at Corelead has over 18 years of online marketing experience and understands the demands of online marketing.  We have access to tools and technologies that help us monitor affiliate performance and take proactive steps to help improve your affiliate program. We have managed several affiliate programs on various networks including Commission Junction (CJ), Google Affiliate Network (GAN), LinkShare, ShareASale and other tier 2 networks as well.

Our core focus is on helping you get the maximum out of your affiliate program in a cost effective way. Our campaign management fee is based on performance and we have highly trained and experienced campaign managers. Each client will be assigned a qualified campaign manager who will be the single point of contact for all client interactions.