- February 18, 2012
- Posted by: Akbar Lalani
- Category: Articles, Blog
Facebook recently rolled out timeline for personal pages and could be doing the same for brand pages. According to Forbes.com Facebook has over 3.5 million brand pages and it is no more a question of “if” Facebook will launch timeline for brand pages or not but “when”. This launch is expected at the end of February when the Facebook has its Facebook Marketing Conference.
So, how will Facebook timeline for brand pages impact brands? Well, going by Facebook timeline for personal profiles it looks like timeline for brand pages will also sport a large attractive cover image and split-wall. What remains to be seen is how Facebook tabs and custom pages will be impacted with this release. Brands may need to re-think on how they would like their users to engage with them on Facebook and how brands can leverage this new feature and connect with their users.
Facebook timeline for brands will also allow brands to populate their history and share more information with its users than the usual wall posts. Third party app developers will also be waiting to see how this will help them make better apps which are more engaging and interactive for use on brand pages.
A mock-up brand timeline page created by Ryan Kennedy and featured on Mashable.com shows what a brand page could end up look like. (see image below)
(image credit: mashable.com)
Note: Although the likelihood of this feature releasing on Facebook is very high, it is still only a possibility. Facebook is expected to make an announcement at its Facebook Marketing Conference in NYC later this month. Please watch out for more updates.
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