76 Content Marketing Metrics That Help You Measure Results And Success

Content marketing and its benefits / effects can easily be measured. As a marketer you should always measure your effectiveness and efficiency using metrics. Without measuring, you don’t know if any of your activities are useful in moving you towards your goal.

There are several metrics that you could use for measuring your success. You would not need several metrics that are mentioned here. There are several metrics here that are common to other types of online marketing since there is a lot of overlap.

Let’s first see the most important metrics that you would have to focus on and then the secondary metrics.


Most Important Metrics:

1. Number of visitors (traffic)
2. Number of shares
3. Number of likes, tweets or votes
4. Cost of project
5. Profit of project
6. Number of sales or leads
7. ROI of the project

Secondary Metrics:


1. Number of visitors
2. Number of new visitors (after the campaign)
3. Regular number of new visitors Vs the increase after the campaign
4. The pages the visitors are going to when they come in from the campaign
5. Quality of traffic
6. Number of return visitors
7. Number of return visits from the new traffic
8. Is this the traffic that contributes most to the goals
9. Referring traffic
10. Traffic to the site through different channels because of the content
11. Number of views your video gets on Youtube
12. Number of views on slideshare or any other content sharing platform
13. Search engine traffic for your website before and after campaigns

On site:

14. How many page views
15. Comparison of old page views Vs the page views for the campaign
16. Time visitors are staying on the page or website
17. Comparison of time spent on website Vs new comparison
18. The top landing pages for the content campaigns
19. The conversion rate of the landing pages that traffic brings in
20. Bounce rate
21. The pages they are leaving the website at
22. Length of visit on your blog, site and other online touch points


23. Cost of the content
24. Time it takes to do the content
25. Internal cost
26. External cost
27. Cost to promote the content
28. Product fulfillment cost


29. How many people did we reach – audience size
30. Number of RSS readers or subscribers
31.  Number of Facebook fans
32.  Number of twitter followers
33. Number of times the content was viewed (on the same or different platform)
34. Webinar participants
35. Share of voice in the different channels for industry terms
36.  How does it compare with competitors
37.   Number of Facebook fans
38.  Number of twitter followers
39.  Number of @mentions in twitter
40.  Number of blog citations
41. Number of trackbacks
42. Number of pingbacks
43. Number of backlinks
44. Brand mentions via Google alerts and other monitoring tools
45. How many formats
46. Number of platforms the content goes into
47. Number of keywords you are ranking for before and after
48. Search engine results for your website and individual content pieces before and after the campaign

Engagement and activity:

49. Number of times the content was downloaded (book or report)
50. Number of registrations for email/optin/webinar/teleseminar
51. Number of comments on the content (discussion)
52. Number of shares (or retweets) on social platforms
53. Number of clicks on the hyperlinks
54. Open rate (incase it was an email)
55. Sentiment of the comments or mentions
56. Traffic to other pages the content pages on the site drove
57. Number of subscribers and repeat visitors which resulted in sales
58. Are these sales bigger than the normal sales?
59. How many goals accomplished normal Vs new
60. Number of downloads
61. Number of likes, tweets, +1s, diggs ,stumbles, upvotes, etc on social platforms

Direct results / Sales / Economic value / Purchase:

62. Number of goals were accomplished
63. Number of sales
64. Number of leads
65. Size of the orders
66. Number of repeat orders
67. Cost of sale
68. Cost of acquiring a customer
69. Revenue per reader
70. Cost per reader
71. Profit per reader
72. Conversion rate (from visitors to leads)
73. Conversion rate (from leads to sales)
74. Which are the top converting content pieces
75. Dollar value of each piece of content
76. ROI (Return On Investment) for content creation and content marketing projects